Learn Python from an experienced person in the field. It starts out from the basic and moves to the advanced and more complicated features of Python 3.
About this course
Google’s search engine is used to conduct 3.5 billion searches per day. Nearly 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads, the next generation of Google AdWords, can help your brand expand its reach in a cost-effective way.
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
- Teacher: System Administrator
About this course
Contact us: firstname.lastname@example.org
+251 977 57 47 67
Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today.
This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.
Introduction to the Digital Marketing Course
Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age. The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action.
Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each module. Aside from just the theoretical aspects of digital marketing, each module includes activities which test your understanding of the course material, while also allowing you to think critically about each concept.
Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:
- Search Engine Optimisation (SEO) and Marketing (SEM)
- Pay-per-click advertising
- Digital display advertising
- Website development
- Email and mobile marketing
- Social media marketing
- Online public relations
- Web analytics
- How to plan a digital marketing campaign
- Teacher: System Administrator
You will be trained, on all the ways hackers can socially engineer you, at your work or home, through email, SMS text, phone calls, browsing, downloaded files, mobile phones, connected home devices etc You will know the common human emotions that hackers like to trigger, to trick you into giving them access to your money, personal accounts, systems and company network You will stop successful social engineering attacks, by spotting red flags in phishing emails, text messages and phone calls Learn how to securely configure your browser to block malicious scripts, cookies, trackers etc. as well as maintain good privacy/anonymity on the Internet You will be well versed on how to securely use Windows, Apple Macs, iPhones, Androids etc
You will be visually guided on how to effectively and efficiently manage all your passwords You will be shown proven and effective cyber security software to keep your systems private and secure You will confidently manage your emails, business files, computers, mobile devices and Internet browsing You will feel safe, secure, and private on the Internet.
Cyber Security awareness training Course Outlines
Safe In The Cloud
Cloud storage fits the demand for convenience, mobility and cost-efficiency when it comes to storing data, provided you intelligently keep your information safe from online threats.
In this module we will discuss how to manage the risks without missing out on the benefits of the cloud.
Malware is a catch-all term for various malicious software, including viruses, adware, spyware, browser hijacking software, and fake security software. Once installed on your computer or device, these programs can seriously affect your privacy and your security. The trickiest thing about malware is that it’s often delivered under the radar so you don’t notice anything until it’s too late. In this module you will learn how to stay vigilant defend yourself against malware threats.
A weak password is like a cheap lock; it’s easy to break, and once the door is open, cyber-criminals can take just about anything, which is no surprise that identity theft is one of the most common outcomes from data breaches. In this module you will learn about the importance of good password hygiene that should not be ignored and the costly risks of identity theft including financial loss, time and reputation to resolve.
Ransomware is the single biggest risk to your digital security on your PC, mobile or tablet, regardless of your operating systems. In this module you will learn what preemptive steps to take so you don’t get caught off guard.
Capable of encrypting your data and leaving you unable to access vital personal files and folders, ransomware can be very expensive whether you opt to pay the ransom or not. In this module you will learn about the dangers of ransomware and how to avoid them.
A whaling attack is a social engineering scam that goes directly after a company’s top brass.
Criminals may pose as person of authority, often requesting urgent action. In the module you will learn how to look out for telltale signs of an attack and the importance of a enforcing company policy and procedures without exception.
If the shoe fits
Social engineering is the art of gaining access to buildings, systems or data by exploiting human psychology. Criminals can sweet-talk their way right into your organization without a blink of an eye. Even if you have all the security provisions and defensive technologies in place, your data center, your cloud deployments, your building’s physical security could be a great risk. This module provides you with relatable scenarios that will help you identify and stand up and question when a situation isn’t quite right.
My Social Media Account
In this module we will explore how hackers can scan your social media profiles for information and study your behavior, your vulnerability and openness online to post information about minuscule personal details on social media. In most cases, individuals assume it is not threatening to them or their workplace. It becomes easily accessible for hackers to gain information about multiple employees after retrieving information from one. Most individuals neglect their privacy settings or publicly post personal notes and photos. This allows cyber criminals to take that information and launch targeted social engineer attacks.
Sharing the details of your life with your ‘friends’ and interest groups can be fun and entertaining. But some faceless ‘friends’ or ‘friends-of-friends’ may only be interested in your personal information, your photos and your whereabouts.
Online identity theft can affect anyone but it may be preventable by being cautious and taking some precautionary steps when active on social media. This module will increase your awareness to the impacts of careless online habits.
Public Wi-Fi networks are vital for staying connected and hotspots are enticing targets for hackers. Widely available freeware makes eavesdropping on emails and web browsing as simple as pressing a button.
This module will bring awareness to the precautions to take to keep you and your data safe when you’re on the go.
USB Memory Stick
Although USB flash drives are extremely useful devices for transferring data, they do come with security risks.
Not only can USB devices contain malware and spread infection as soon as they are connected to a network, they can also be booby-trapped. This scenario demonstrates how an unsuspecting employees can be tricked into loading spyware without the user ever realizing that their computer has been hijacked.
Hackers and bad actors are very sophisticated, they use a variety of methods to complete their attack including vishing, one form of social engineering.
Unfortunately, everyone is a potential target for an attack. Even more concerning is that cyber-criminals seem to recognize that employees are the easiest way to access private information. This module will highlight attack scenarios and the scare tactics used to prey on their victims.
Virtual Private Network
In this module you will learn about securing your network through a VPN (Virtual Private Network). The VPN creates a virtual encrypted tunnel between you and a remote server operated by a VPN service.
All your internet traffic is then routed through this tunnel, so your data is secure from prying eyes. Best of all, your computer appears to have the IP address of the VPN server, masking your identity and location.
Caught in the Numbers
Grow your followers, become a social media celebrity and reap the benefits of popularity, is very appealing to teens eager to impress and fit in. This module illustrates temptations of social media to make bad judgement and costly mistakes, and highlights associated risks.
Charge it up
Your battery is running low, you see a USB port in the members lounge, crisis adverted, don’t be sure! Connecting your phone to an unknown port has its risks, as an invisible attacker is now collecting information while your phone is plugged in to a hacked outlet. This module outlines the precautions to remain safe when on the go and using public charging stations. This is not limited to USB hubs in airports and cafes, but all public Wi-Fi access points.
Is your personal online data and accounts really gone when deleted? Your data and accounts It may disappear from plain view, but that doesn’t mean it never happened. In this module you will learn how to protect and clean up your digital tracks.
As a result of a teens constant online presence and interactions, they are at risk for being preyed upon by online predators luring their young victims with false identities by developing trusting relationships to exploit them, their data and networks, money and reputation. This module will highlight popular scams targeting teens – we know you’ve heard this before, and we see the eyeballs roll, will provide you with the precautionary steps to reduce your exposure to risk will go a long way.
Your digital identity or DNA is your online profile and your digital footprint is the permanent trail you leave behind affects your reputation positively/negatively. We must be aware to how our data is being used and by whom. In this module we provide you with strategies to help you maintain and adopt measures to protect your digital DNA.
- Teacher: System Administrator